Posts with tag: "Headshots"
Monday, May 23, 2016
By Sarah Reiff-Hekking Ph.D
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Join our newsletter for 5 new expert MUST-HAVE tips each month and Be Brand Happy! 


Overwhelm is that place where you freeze or avoid—You may feel it in the pit of your stomach or you might find yourself not being able to think clearly about what to do…or you might just find that you are doing something altogether different without meaning to (like surfing the web ;) ).

We’re all unique, so you need to learn what overwhelm, avoidance, or freezing feels like for you.  We all have an emotional piece to managing our time and it’s a bit different for each of us. You need to discover what it is for you, what it feels like, and when it happens. Recognizing what is overwhelming you is important because this is where the procrastination begins---sometimes we don’t notice it in the moment---but it is in that moment of avoiding or feeling overwhelm that we start the procrastination.

You have to catch yourself in the moment…of overwhelm…or negative feeling…and figure out where it starts.

Here’s a tip you can take right into your life today:  Look over your to-do list from the last week and see what you keep NOT doing—that is a big hint about what you are procrastinating on or avoiding.



The Inner Fear Discussion is all of that negative talk going on in your head. You know, the things that you say to yourself that you would likely never say to others like:

  • “There is no way I am going to get this done.”
  • "I can't do this."
  • "This is hopeless."
  • "I'm stupid."
  • "I'll never have time to get this done."

This inner negative talk creates subtle shifts in your mood or energy, adding to the feelings of being overwhelmed. It creates a downward spiral of emotions and keeps you stuck! The way to calm this inner fear discussion is to create a positive internal discussion that supports productivity—this is called “positive self-talk”. You want to create an inner discussion that is consistent with productivity. Positive self-talk often starts with the words “I can…”

For example you might take the inner fear statement “There is no way I am going to get this done” and turn it into “I can take one step at a time” or “I can get one piece of this done right now”. The key here is to address the fear discussion in YOUR mind and create a positive statement that turns it around and supports productivity.



You need need to engineer your routine and your environment to support your own productivity and to help you avoid procrastination. There are two parts to this “routine” and “environment”.

Let's start with your routine:

Set up a flexible routine that aligns your time with your intentions. Routines become automatic once they are practiced. To improve your productivity, you want to create automatic routines so the important stuff just gets handled.

Now let’s unleash the power of your environment to support your productivity by setting up your physical surroundings to support the activity you want to accomplish. Our physical environment predicts most of our behavior…something like up to 80%.

If you think this number sounds high, imagine this scenario. You walk into your kitchen after a long exhausting day and you are starving. The only thing in sight is a plate of your favorite cookies on the counter…Odds are you are going to eat those cookies…

Here's another tip to try today:  Set up your environment to support productivity by taking the one thing you need to work on to a room with a closed door and no distractions.  Turn off any electronics that are not necessary and work for 30-60 minutes.



We all need support and partnership to succeed. If you are having a hard time getting started or completing something, figure out the kind of support you need and watch your productivity skyrocket. Not every activity needs the same kind of support…here are a few kinds of support or accountability to think about:

  • Self-Accountability. This works when you have an activity that is important to you and you are highly confident that you will accomplish it, once you set up time to do it.  The key here is to schedule time to do the activity and give yourself credit once it is completed.
  • Check-in with a buddy. If you need to set a deadline that someone else is in on to feel confident that you will complete a task, set up a time to check in with someone who can support you to move forward. Be specific about when you will meet with them to let them know what you have completed and what your next steps are.
  • Locked-in accountability. We all have activities that we have a hard time getting started on. Sometimes the easiest way to get these things done is to make an appointment to do it with someone else.  For instance, you might set aside a regular meeting each month with your bookkeeper and complete your invoices for the month while she is entering expenses. 



The key to finishing projects is to make sure that you keep chipping away at them and moving them forward.

For some of us, being persistent in this way is challenging. The key is to keep coming back and moving that project forward, a process I call “restarting” or “tending” a project.

Projects get completed because we keep coming back and moving them forward.  Use your support system to help you keep “restarting” your project until it is finished and you’ll be able to say good-bye to those projects that have been renting space on your To-Do list.



The bottom line is that there is often an emotional component to making the most of our time.  Use these 5 must-have tips to break through procrastination and overwhelm, make the most of your time – and create the life you want!


Dr.Sarah Reiff-Hekking is a speaker and coach with 20 years of experience helping people create the lives they crave. She is passionate about helping entrepreneurs who have a hard time managing their time and their tasks to figure out a way that works for them.

She believes that solutions are found by paying attention to the present moment, and that just like Michelangelo had to chip away at the stone to find the statue, we have to get rid of all the extra stuff that isn’t the core of your life.  More at

Tuesday, March 22, 2016
By Stacey Canfield
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With our marriage going on two decades, Daniel and I don't shy away from a good cultural plunge. It's fun to get surprised once in awhile and this weekend's trip to Costa Mesa, California was no exception. As we were leaving the big brand retail shopping center of South Coast Plaza, we stumbled upon the "Anti-Mall" just a mile south on Bristol Road. We hadn't planned to stop at this quaint and campy treasure trove, but I'm so happy we did. When I mention "campy", I'm not kidding... It's called The CAMPsite. Across the street is it's sister property, The LAB, affectionately known as "the Anti-Mall, and together they form a unique retail mecca that caters to shoppers looking for local, indie, entrepreneur-owned goods and services.

Among the Airstream trailers that compliment the bohemian ambiance of these quaint dual properties, are small businesses featuring hand-crafted artisan goods, organic coffee shops and farm-to-table eateries such as the Blackmarket Bakery

Daniel and I were captivated by the Campsite's charm and spent the morning relaxing in it's chill boho vibe. This was one brilliant marketer's answer to competing with the high-rent, glitzy competition of typical malls that feature Gucci and Prada. What we found most charming were the personal touches that engaged the public throughout both locations such as Polaroid photos of smiling customers in a coffee shop and a gazebos that encourages patrons to pin up and share their intentions, dreams, and well wishes.

There were endless art installations, cozy fire pits and even a unique place to showcase restaurant menus. We loved the idea of featuring antique mailboxes that hold each cafe's menu and specials all in one place. It's the camping answer to traditional food courts and eliminates the competition of who's got the biggest and brightest neon sign. Also, gladly missing were the annoying kiosk hawkers shoving products in our faces. We truly relaxed as we strolled!

Needless to say, Daniel and I now have great affection for these two blocks of retail bliss and feel it is a brilliantly branded retail destination. 

Imagine how you can be the "anti" solution to your most fierce competitors. If you would like to BrandStorm some ideas, join the conversation with me on my Facebook page. Until our next Brand-Venture... smile on Brandies!

Your BrandHappy Mentor, 

Stacey Canfield

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