Getting in front of the camera can be scary. Especially if, like me, you've been busy building your brand and your business and working out hasn't been your top priority. With my hectic schedule, running from my photo studio to my home office and juggling clients in many different time zones, I often find myself grabbing takeout for a quick lunch or dinner on-the-go, and it not always the healthiest option. It can be extra challenging for entrepreneurs to find time to take care of body and health. But it's so important.
So when fitness coach and wellness expert, Kristen Nolan founder of I Luv My Body Fitness, signed up for my BrandStorm Retreat, I knew this was going to be more than just a DreamBranding. So while I got Kristen's brand and photos in shape, Kristen got my body in shape. I signed up for her diamond membership, live online workouts with Kristen, nutrition and meal plans and her infectious positive energy have given me the tools to transform my body and spirit, increase my confidence and have the energy I need to manage my multiple businesses. I've never felt better and I couldn't wait to get in front of the camera for my new headshots (because photographers need them too!)
And then it dawned on me... this is exactly what entrepreneurs need to take great photos; to feel good and look good to project your best self and your brand! Thus, Fit and Photo Ready was born.
Fit and Photo Ready is a simple program designed for busy entrepreneurs to get you in shape and in front of the camera for some truly amazing photos. You are your brand, and so looking (and feeling) good is a top priority. And if, like me, you could use a boost to get you there, then Fit and Photo Ready is for you!
It starts with a customized program from Kristen, tailored to your busy life with easy to follow diet and fitness scheduling that work. She gets you shape! Then it’s photo time with me. You'll truly be putting your best face, body and self forward for the entire world to see. Your picture is your brand; it's the image you project to your clients and potential clients. Make it amazing- get Fit and Photo Ready! You'll be so glad you did.
With our marriage going on two decades, Daniel and I don't shy away from a good cultural plunge. It's fun to get surprised once in awhile and this weekend's trip to Costa Mesa, California was no exception. As we were leaving the big brand retail shopping center of South Coast Plaza, we stumbled upon the "Anti-Mall" just a mile south on Bristol Road. We hadn't planned to stop at this quaint and campy treasure trove, but I'm so happy we did. When I mention "campy", I'm not kidding... It's called The CAMPsite. Across the street is it's sister property, The LAB, affectionately known as "the Anti-Mall, and together they form a unique retail mecca that caters to shoppers looking for local, indie, entrepreneur-owned goods and services.
Among the Airstream trailers that compliment the bohemian ambiance of these quaint dual properties, are small businesses featuring hand-crafted artisan goods, organic coffee shops and farm-to-table eateries such as the Blackmarket Bakery.
Daniel and I were captivated by the Campsite's charm and spent the morning relaxing in it's chill boho vibe. This was one brilliant marketer's answer to competing with the high-rent, glitzy competition of typical malls that feature Gucci and Prada. What we found most charming were the personal touches that engaged the public throughout both locations such as Polaroid photos of smiling customers in a coffee shop and a gazebos that encourages patrons to pin up and share their intentions, dreams, and well wishes.
There were endless art installations, cozy fire pits and even a unique place to showcase restaurant menus. We loved the idea of featuring antique mailboxes that hold each cafe's menu and specials all in one place. It's the camping answer to traditional food courts and eliminates the competition of who's got the biggest and brightest neon sign. Also, gladly missing were the annoying kiosk hawkers shoving products in our faces. We truly relaxed as we strolled!
Needless to say, Daniel and I now have great affection for these two blocks of retail bliss and feel it is a brilliantly branded retail destination.
Imagine how you can be the "anti" solution to your most fierce competitors. If you would like to BrandStorm some ideas, join the conversation with me on my Facebook page. Until our next Brand-Venture... smile on Brandies!
Your BrandHappy Mentor,